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A solid online presence is vital for the growth of any business today, and a website can help you achieve that. A well-designed website can contribute to your digital marketing success, even if you run a brick-and-mortar store. However, ensuring your website isn’t an inactive electronic billboard that captures no consumer interest is important. Maximizing the effectiveness of your website can allow you to inform and sell to prospective consumers. Here are some ideas to help you get the most out of your business website.
Optimize your site for mobile screens
Mobile responsiveness is a key feature to prioritize when creating a business website. Without this, your brand will struggle to offer a positive user experience. If mobile users can’t easily read or navigate through your landing pages, they will likely abandon your business in favor of your competitor. Poor mobile user experience can negatively impact your website’s search engine rankings, making it difficult for more consumers to discover your business online. Therefore, consider finding a professional web designer to build your business a mobile-friendly website. The final costs will be far smaller than the risk you incur by DIYing your website design.
Create engaging SEO-friendly content
It’s also important to ensure your website content is optimized for search engine rankings. SEO is among the top driving forces behind the success of websites. Fortunately, you can improve your web traffic by partnering with search engine optimization agencies. Delve into what your customers are googling and create your web content around their search queries. Are you an entrepreneur who lacks the time or skill to create engaging SEO-friendly content? Ghostwriting firms can create compelling content for your site to reach its full potential, so consider this option.
Build an app
Data from the past few years show mobile devices account for almost 50% of internet traffic. Most customers will visit your website using their mobile phones. And after a few sessions, engagement may grow, leading to the requirement for an app. It’s no wonder that Amazon records higher sales on its mobile app than its website. Building an app for your website can boost your online presence and improve customer experience. Mobile users may experience issues when logging in to your regular website. Therefore, hire an app developer to build your business a great application with platform-specific technology. If you are an ecommerce operator, building a native app as soon as possible is a good idea. An app can enable consumers to store their payment information, making their shopping experience seamless.
Improve your website loading speed
According to a digital marketing company Akamai study, about 88% of visitors will abandon a website if the loading speed is too slow. Web page speed determines the purchase decisions of almost 70% of online shoppers. It would help if your business increased the speed of your website. Use a web hosting host company that meets your bandwidth demands and optimizes your media (images and videos) for faster downloads.
Add call to action
Every page on your website should convince users to take further action. Ensure your landing pages encourage visitors to sign up for a service, download material, subscribe to your newsletter, etc. Keeping your call to action above the fold will improve your website conversion.