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No matter what kind of business you run or where you run it from, you will have to deal with customers or clients at the end of the day. The thing is, we all have experience being a customer, so we all know how we’d like to be treated and dealt with by a business. The key is to be the business you’d want to deal with.
While there are a lot of factors involved in attracting customers and encouraging repeat purchases, including fair pricing, quality products, and timely delivery, many customers are also interested in the experience as a whole. A satisfied customer is a customer that is more likely to return.
So, how can you better interact with customers?
Make Buying Easy
We live in a busy world, and people crave convenience. This is part of the reason why eCommerce businesses have become so popular, as people can browse and buy from the comfort of their own homes.
If you run a business online, then make sure that your eCommerce website is suitable for simple, easy purchases. The website itself should be logical and easy to navigate, and the buying process should be a breeze. If you find that you have a lot of abandoned checkout carts, it’s a sign that the checkout process itself is frustrating for customers and puts them off.
But what if people buy from you in person? Well, while cash is often the easiest way to receive money, most people prefer to pay by card. In this case, credit card readers and low-rate credit card terminals will help you to attract these customers and get more business.
The best way to figure out how to please customers is to ask the customers. Customer feedback is a vital part of market research and can even encourage other customers to buy the product, as people trust other people.
However, be careful not to be pushy when asking customers for reviews or feedback. You can offer incentives for customers who leave a review, and if they do raise concerns, make sure that you respond appropriately.
You might not be able to solve every problem a customer has, but you can make them feel heard and potentially implement some solutions. Good customer service is one of the keys to repeat business.
Social Media Marketing
Marketing is your first contact with your customers, so it’s important to get off on the right foot. There are a few methods to promote your online business, but we’ll focus on social media.
Social media is incredibly popular, and it’s an easy way for you to not only promote your business but also open a dialogue with customers and potential customers alike. You can become a part of their lives, which makes them more likely to use your services or buy your products.
Use social media to offer deals and potentially even deal with customer concerns, complaints, or questions.