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Bounce rate refers to the percentage of people who leave your website after checking out one page. According to Semrush, your site has a higher-than-normal bounce rate if it scores anything above 46%. This issue can be due to various reasons, such as a slow-to-load page, misleading meta descriptions, technical errors, blank pages, under-optimized content, etc. As a result, your website rankings on Google and other search engines can greatly reduce. Fortunately, you can bring your website’s bounce rates to a healthy degree with the right strategies. Here are a few you can consider.
Pay attention to your page load time
As stated earlier, clients are likely to leave your website if your pages load slowly. According to Databox research, visitors expect pages to load in one to three seconds and would leave if it took longer. Therefore, taking the right steps to prevent this problem is advised. As a tip, consider compressing and optimizing your website images, as larger ones can delay loading. You can do this by changing their formats or enabling lazy loading, so keep this in mind. Another thing you can do is reduce the number of redirects on your site. You can also do a site search to eliminate unnecessary plugins that slow your website down.
Make website navigation easy
Your website navigation can reduce or increase your bounce rate, so prioritizing it is essential. Indeed, good navigation can make your website more organized and clutter-free while making it easier for visitors to find what they’re looking for. Moreover, people who find what they want without hassles can be influenced to stay longer on your page and patronize your brand. You should also note that good navigation can help search engines crawl and index your website more efficiently, increasing your online visibility and boosting your rankings on SERPs. Add clickable links to all navigation elements to make it easier for your website visitors. While at it, divide categories clearly to prevent a cluttered and disorganized look. Thanks to technology, several chatbots can help your visitors navigate your website. The good news is that you can learn how to build a chatbot, so keep this in mind.
Invest in a great website design
You may have great content, but visitors may be put off due to bad website design. Indeed, first impressions matter and your online space is no exception. It’s worth noting that 75% of a website’s credibility is attributed to its design. Moreover, it can help your Google search ranking and online visibility. Seeing its benefits, you should invest in your website strategy if you haven’t already. Experts recommend keeping your homepage free of clutter, so keep this in mind. You can do this by adding imagery, spacing out content, and including a call-to-action. Your color scheme, font style, and size matter, so utilize the right options. Your website design may work for computers but not mobile phones. Seeing that many site visitors are smartphone users, you’ll find it helpful to make your plan mobile-friendly.